You already know what you should do

So why can't you do it?

The first voice-based AI guide for freelancers that remembers your whole journey and helps you see what you can't see alone.

Charge more. Set boundaries. Stop saying yes when you mean no. You've known for years. You can recite the advice in your sleep.

And yet—you still freeze when it's time to state your rate. Still say yes when you know you should say no. Still ask "Is this okay?" when you should be saying "Here's what I recommend."

Ready to see what you can't see alone?

Limited spots for Q1 2026 Beta

Sound familiar?

"Sometimes I stare at my rate and think 'Who am I kidding?' Then I lower it. Then I hate myself for lowering it."
"I wake up at 3 AM wondering if I'm fooling everyone. Like they're all going to figure out I have no idea what I'm doing."
"I still get butterflies when I hit send on those emails and feel the need to close my laptop—do a quick lap—anything to distract myself."

These aren't hypotheticals. They're real words from freelancers in our research—2,823+ conversations with designers, developers, copywriters, marketers, virtual assistants, video editors, and project managers.

The same patterns. The same stuck places. The same gap between knowing and doing.

You're not broken. You're not alone. And there's a reason nothing has worked.

The block isn't what you think

It's not a knowledge gap. You've done the work—read the articles, taken the courses, joined the communities.

It's not willpower. You've pushed through harder things than this.

It's patterns you can't see.

You were trained to be an employee. To wait for permission. To let someone else determine your value. To ask "Is this okay?" before acting.

That training didn't disappear when you became a freelancer. It went underground. It became invisible. It became you.

And you can't see it alone.

What happens if nothing changes?

Another year of undercharging. Another year of saying yes to clients who drain you. Another year of performing with confidence publicly while doubting yourself privately.

The research is stark: depression, isolation, even suicidal thoughts. This isn't about productivity hacks. It's about whether you can sustain this.

"By the beginning of month two I'd stopped sleeping. I was round robin-ing friends and colleagues in wild-eyed desperation."

"3 days ago I was hopeless at rock bottom in life with no income."

The gap between your expertise and your income isn't closing on its own. The patterns keeping you stuck don't dissolve with more information.

Something has to change.

A guide who remembers your whole story

Ariel isn't a chatbot you query for answers. She's a voice-based AI guide who builds a relationship with you over time.

You talk. She listens.

Not typing—talking. Voice creates honesty that text can't. When you say "I can't charge that much" out loud, you hear the permission-seeking in your own words. That's where change starts.

She remembers everything.

Every conversation. Every breakthrough. Every fear you've named. She knows your patterns because she's been there for all of it. You never have to re-explain yourself.

She asks, not tells.

She doesn't give you formulas or advice. She asks the questions that help you find your own answers—which builds judgment you'll use forever.

And yes, she's available at 2 AM when the anxiety peaks. Because that's when you actually need her.

From permission-seeking to authority

Before

"What should I charge? Is $20/hour too much based on my experience?"

After

"I raised my rates 40% and the client said yes immediately. I've been robbing myself for years."

Before

"I'm so tired of pretending I know what I'm doing."

After

"Holy shit. I just realized I've been undercharging because I'm punishing myself for not being perfect."

The shift isn't about learning new tactics. It's about finally seeing the patterns that have been running you—and choosing differently.

Language changes. You stop asking "Is this okay?" and start saying "Here's what I recommend."

Behavior changes. You quote your rate without justifying it. You push back without apologizing.

Results change. Freelancers who complete this shift average 35% higher project values—not from more work, but from positioning themselves as partners rather than subordinates.

Built for freelancers who are tired of the gap

The gap between your expertise and your income. Between what you know and what you do. Between the confidence you perform and the doubt you feel alone.

Designers. Developers. Copywriters. Marketers. Project managers. Virtual assistants. Video editors. Consultants. Coaches. Specialists of every kind.

The profession varies. The patterns don't.

If you're a freelancer who's stuck—and you've tried everything—this is different.

Why I built this

I've watched too many skilled freelancers stay stuck—not because they lacked talent, but because they couldn't see what was keeping them small.

The courses didn't work. The communities were too public for real honesty. The coaches were too expensive and too scheduled.

What was missing was simple: someone who could see what you can't see about yourself. Someone available when you actually need them. Someone who remembers your whole story.

So we built her.

— Mark Crosling, Founder Read the full story →

Ready to see what you can't see alone?

Limited spots for Q1 2026 Beta